Ways Ecommerce May Increase Customer Service Levels Commerce Essay

Ways Ecommerce May Increase Customer Service Levels Commerce Essay Introduction: In now days where the level of technology is increased after each minute; it is very difficult to run large business like that of HASM Company with traditional approach only. In order to success in the market place and global competition, you need to have an online approach. The level of customer services will of course increase more and more by having an e-commerce service. The following are some reason why the introduction of e-commerce service might affect the level of customer services provided: Range of customers can get services at the time: Instead of providing services to customers one after another in traditional approach and leaving others waiting on the cue for services; using e-commerce is different, many customers may get services at the time. This is possible because in the e-commerce mode of service providing, many activities are done by automatic systems. There fore, there is a great benefit to have an e-commerce service as a mode of business. Its very easy to make follow up on the service provided: If the customer made purchase via e-commerce, that customer is automatically inserted in the companys customer database. There fore, the company will know its customers details along with their contact and addresses. For that reason, it will be easy to make follow up to the services provided by the company and make sure the client get the order in time. This will increase the customer satisfaction and products improvement. Its also builds an effective relationship between customers and the company. Customers will get services from anywhere and anytime: E-commerce service is available worldwide 24 hours a day, 7 days a week, and 52 weeks a year. For that benefit customers may make purchases at anywhere and anytime they need to purchase. However this is not possible through traditional approach where service is provided by limited time. This makes the level of customer service to be higher only by having an e-commerce service. Customers will look after themselves: In e-commerce service, many activities that are done by customer service argents in traditional mode of business are done by customers themselves. In traditional mode of business, customer service argents are doing every thing needed in order the purchase to occur. But it is different to the e-commerce services where so many activities are done by customers themselves. For example, there is a software called auto responder which may be used by the company for responding to many routine customer queries; always this software is installed to the company telephones in which many routine customer questions and their related answers are inserted; there fore, when customers dial for asking questions, their questions may be answered by this system; only technical rare questions may be answered by customer service argents. Easier for customer to place order: Using an e-commerce customer may easier keep their order, just going to the site, choosing the products that he/she deeds and place an order for those products. Customer can easily order what they want at any time. Potential Advantages and disadvantages of e-commerce to customers Advantages: Customers will cut many costs, in e-commerce costs are cut down from customers. For example, there will be no transport cost to follow up on their order since theyll purchase and the company will make sure they product are delivered to them, therefore theyll avoid parking costs while visiting to each shop, they wont be any intermediaries and at all when using e-commerce service. Customers will save plant of time and money for not visiting the stores physically: Before making purchase of course customers will need to do some researches about the products they want to buy which this can be done from anywhere could be at home, office anyplace that the client feels is appropriate to do so. In traditional mode of business, this is the hardest stage which doesnt give the customers alternative at all. But it is different with e-commerce where customers may do their research many times as the please go through different exciting shops within few minutes without having to go there physically. The will no closure at any time: Because e-commerce business is available 24 hours a day and every day, there is no closure of business. There fore, customers may buy products at anytime that appropriate for them. E-commerce provides the service need all the time. Customers satisfaction is well considered: In e-commerce business, there is a customer database in which all customers who bought products at the company they previous recorded are and their contact and addresses details are kept, however this details will be use to sending them promotions. This leads to customer satisfaction and a royal relationship between the company and its client. Payment method this is done online/ bank transfers: This helps customers to avoid the serious problem of money lost during the journey of visiting shops with cash on hand, which in traditional approach its must cash or credit cards on hand whatever you pay visit to the store. With e-commerce it give them an easy and safe alternative Instead of visiting with money or they credit cards, e-commerce enables customers to pay online/ through their bank accounts or electronic money transfer. Disadvantages of e-commerce to customers: It is difficult for potential customers to believe the order delivering process: For potential customer is difficult to tell him/her about the order delivering process and trust it. Customers may ask themselves many questions, like, how safe my order will arrive; the order I had kept is the exactly one I will get; and other related questions. There is range of threats to e-commerce business: This is also a serious problem in e-commerce business. There are many threats which make customer fear about the safety of this mode of business. Some times customer money may be stolen by hackers; some times customer important details may be stolen or lost along the way. There fore, customer may feel this is no safe mode of transaction. E-commerce service is for literate people only: Of course to use e-commerce customers need to know how to read and write and also to use computer literacy especially in Microsoft Internet Explorer. There fore, for illiterate customers it is difficult to use this service. Language difference: Because e-commerce customers are from different nations, the language difference problem must occur. For example, the web page may be designed for English language; it will be difficult for people who do not know English to buy products they need. How to counter E-Commerce Problems There should be good security policies in order to ensure that there is safety to both customers and the company. The customer service team should be very careful on processing order and delivering them. The web designers should keep a languages options for customers, which contains all international languages, this will enable customer to visit the site by his/her national language. The site should be designed in simple programming language which helps non computers to access the site. Guidance for e-commerce websites: The e-commerce regulations does your website comply: They are three web tools for building better website for less, These three tools will help them find free graphics, instantly, discover an available domain name and create a members-only website to generate their income. More business marketing tips to guide the customers on finding their where about on what they need on e-commerce service. TASK 5 MARKETING PLANNING FOR HASM COMPANY Introduction: Many business conducted using traditional approach are retarding. This is because range of customers buys their products and other needs online. In addition the costs required to conduct such business are very high. For that reason many business now are conducted through online approach because the costs of operating it are lower and it is profitable. In addition customers are now shifted to an electronic plat form business. If the HASM Company introduces an e-commerce mode of business, it will grow faster, and be on higher position compare to the other market competitors, and also it will increase its profits more and more. However, it will be easy to monitor the business operation activities. Therefore I recommend that the HASM Company introduce an e-commerce site for its business. Marketing Planning for e-commerce takes about 6 key activities that when addressed very well the business will be more successful and meet its expectation level. The key activities are as follow: SITUATION ANALYSIS: Here we need to identify the current environment of the business and the future environment of the business. For that manner we need to look at the following key factors for situation analysis: Demand analysis: Here we analyze the demand of the business the site and projected customers. This is done by the answers of the following questions: What is the percentage of customer business have access through the internet? What is the percentage of member of the buying unit in these business have access to the internet? What is the percentage of customers are prepared to buy product online? What percentage of customers with the access to the internet are not prepared to purchase online, but they are influenced by web-based to buy offline? What are the barriers to the adoption amongst customers and can we encourage them to adopt it? Competitor analysis: Here we analyze the e-business services or products offered by your competitors and adopted by their customers. In order to success on this, the HSM Company should review on, well-known local competitors, well-known international competitors, and new internet companies locally and world wide. Therefore from these competitors you need to review the products offered and the customers adoptions. Look for those products offered by these competitors and with high customer adoption. Keep those products if they havent done it. Intermediary analysis: Here we analyze whether our competitors have any special sponsorship arrangements and micro-site created with intermediaries? The other aspect for situation analysis for intermediaries is the way in which the marketplace is operated. And to what extent do competitors are using disintermediation and reinter mediation? OBJECTIVE SETTING: After analyzing the situation, we now set our objectives. Our objectives will affect the almost all the other following activities i.e. strategies, tactics, actions, and control. Therefore, we should very careful on objectives setting. There are many objectives used in objective setting, but the best approach for HASM is SMART approach which stands for Specific, Measurable, Achievable, Realistic, and Time-constrained. However, the objective set by HASM should follow that approach effectively. It should set objectives which are specific, easy to be measured, which are achievable, realistic and should be specified for that period time. STRATEGY: This is the next step in marketing planning where the company set its ways in which the objectives set will be achieved. In setting the strategies, we will look at the following important areas: Market and Product positioning: The site offers the opportunity for HASM to change its products or modifying them. In this stage the company set the marketing position to them self and also their products to sell. This case was first stated by Ansoff (1957). He developed four options for positioning the business: market penetration, market development, product development, and diversification. Market penetration is the selling of existing product but in new market; market development means selling existing products into existing market; product development means selling new products into existing market; and diversification means selling different products to a new market. Therefore, for the HASM goals, the best approach is market penetration approach. Target market strategies: Here there is evaluation and selection of appropriate segments and appropriate offers. In this step we choose the segment of customers to provide services to and we select the appropriate offers to offer them. The products to sell depends on the segment we selected. For example, if the HASM Company selected the young customers, the products that it should offer are modern products, digital and of higher quality. TACTICS: These are the ways in which the strategies planned will be achieved and implemented. Here we shall look at 4Ps of Products, Price, Place, and Promotion. And other 3 Ps of People, Process, and Physical evidence. After looking at these factors we should also look PESTEL factors which we shall discuss them letter. Products: Here we select the quality of products we need to offer. The quality of those products should focus to the segment we had positioned ourselves in. For example, if we select young customers we should sell the modern audio equipments and of higher quality. Price: Here we set the price of the products we shall offer. The price will be set according to the costs we use and the level of profit we need. For example, if we sell high quality products the price should be higher to exceed all costs. Place: Here we choose the place to offer our products. But because we use e-commerce our products will be sold globally. Promotion (communication): After selecting the segment and products to sell, we should communicate our site to those we have selected to be our customers. Therefore, the site will be promoted to those targeted customers. The site will be promoted using online media and offline media. Online media include mobile phones, internet, e-mails, TVs, etc. and offline media are newspapers, signboards, radios, and journals, etc. ACTIONS: These are activities done by managers to execute the plan. When specifying actions you need to ask yourself the following questions: What level of investment in the internet channel to deliver the expected services? What will be the payback? What training of staff is required? What new responsibilities are required for effective internet marketing? Are changes in organizational structure required? What activities are involved in creating and maintaining the web site? CONTROL: The control process can combine both online and traditional approach. For example, we can conduct marketing research to obtain customers views about the web site and also we can use online analysis of web-server log files that uses technology to monitor whether objectives are achieved. Use of Information Gathered from Visitors for Marketing Activities The company will get information from visitors through different ways, for example, customer may send e-mail to the company to explain queries of the site; company may get information through the marketing researches which tells how many people visited the site, how many were bought, how many asked, how many left without appreciating, and why? These sources of information will be used by marketers for marketing activities. TASK 6 SECURITY POLICY TO AN E-COMMERCE SITE Introduction: The biggest problem in e-commerces known? It is the issue about security which makes this mode of business to be like theft to the eyes of those who have low knowledge about e-commerce. Many potential customers remain on cross road about this mode of business when they think about the safety of this business. The following are three keys that are highly important part to an e-commerce business: Authentication Access control Data integrity Authentication: Authentication this is the part of security policy which helps merchant to identify whether who claims to be the customer is true or thief. Also helps customer to identify whether who claims to be merchant is true or theft. Possible threat that may occur: For example, when this part of the security policy is not adequate addressed; a person may pretend as customer and may steal transaction or credit card details might from merchant. On the other hand a person may pretend as a merchant and steals transaction details from the customer. But by the presence of this security policy, this theft might be stopped. Access control: Access control is the one among the security policies which disable those who are not authority to access a certain data. This is done normally by keeping passwords to those data which are known only by people who are authority to access them. Possible threat that may occur: For example, a person who has no authority to access certain data may access them and causes the dangerous thing to the business development. It doesnt matter if this person is inside or outside the company. For example, the data from an accountant do not required to be shared by anyone else who is not involve at that particular department in the company. On the other hand some marketing data do not required to be known by competitors. Therefore, when there is security on accessing the data the safety of this information will be maintained. Data integrity: This is the software which checks whether the message sent is complete, i.e. not corrupted. Sometimes messages come to the company inbox are incomplete, therefore, this security part may identify such errors on the messages. Possible threat that may occur: When the message sent is incomplete or corrupted causes the user of that message to record the data which is incomplete or incorrect. For example, when these data are information from customers for keeping their orders; the receiver may receive the incomplete data and record them hopping that customers sent only that of he/she has been received. The hard problem come while customer receives the order and sees is incomplete. Then the problem comes between customer and company, and if this problem is adequately addressed, it may break the company image and the relationship with their client. TASK 7 WAYS OF MEASURING BENEFITS OF AN E-COMMERCE SITE To be able to know whether your e-commerce site is profitable to your business or not you need to have some ways of measuring the benefits. Nothing can be monitored without having any measurement success or development of it, and also e-commerce has its ways of measuring its development. The following are five different ways of measuring the benefits of e-commerce site that were presented by Chaffey (2000): Measuring business contribution: This measures the contribution of the site in terms of revenue, new market penetrations, cost and profitability. Revenues measured here are direct and indirect revenues. Also here we measure how the site contributes on the category penetration and how far the company has been expanded. However, we also measure cost and profitability of the site; therefore, we analyze the cost used to manage business under e-commerce and also the profit gained as the result of e-commerce. Measuring marketing outcomes: Here we measure what e-commerce site leads to the business; the sales volume after having an e-commerce site; the service contacts; and conversion and contribution efficiencies. Therefore, we will look at what e-commerce lead to our business whether positive or negative out come. Also we check the level of sales if it has increased or decreased. The level of customer services is higher or degrades. And also we will look at what conversion had brought as a result of e-commerce. Measuring Customer satisfaction: Here we measure site usability, performance, and contact strategies. Therefore, under this circumstance of measurement the site benefits. We shall also measure how many customers use our site (frequently or rarely); the performance of our business since weve introduces our site; and also we shall measure the contact strategies of the site. Measuring Customer behavior: When customer visits to our site we can note contents he/she accesses, at which time, and for how long stays to the site? And also we will examine whether he/she is satisfied or not, for example he/she buy or keep an order? Measuring the site promotion: Here we measure attraction efficiency, referrer efficiency, cost of acquisition and reach. By this method we shall know how the site helps on attracting new potential customers; also we measure the referrer efficiency, referrer is the site that visitor previously visited before following a link; also we will measure the cost that we had used to acquire the site and reach our targeted customers. The most Appropriate Way to be used by HASM in Measuring Benefits of E-Commerce The most appropriate ways in measuring the benefits of e-commerce for HASM are Business Contribution Measure and Customer satisfaction measure. The combination of these two measurements is most appropriate to HASM because: Business contribution measures the site earnings which is why they exist. Business contribution also measures the contribution of the site on expansion of the business Business contribution also measures the cost used and profit gained which tell us whether the site is profitable or not. Customer satisfaction measures the degree of the site in satisfying customer, because we exist by satisfying our customers. And these two ways measure all measurement to all 5 ways of measuring the benefits of e-commerce. Conclusion

Describe the promotional mix used by two selected organisations Essay

The promotional mix of a business is how a business attempts to communicate with various target audiences and is a key element in the overall marketing mix. Advertising: Tesco advertise there meal deal effectively, they can advertise their product through commercials, posters, leaflets and billboards, which are all effective in getting the message of their product to their customers, but it isn’t the quantity of advertisement that makes the Meal deal effective, the quality of it instead. Tesco advertise the meal deal with a short catchphrase â€Å"Buy any of these for  £3† which is simple and straight to the point. Advertising is one of the key parts of a promotional mix and is the most effective way of Tesco promoting their product. Below is an example of Tesco advert: Here they show the products previous prices through sales compared to its current price with the image of a berry which symbolises Christmas – This makes people want to buy the item for loved ones. Personal selling: Personal selling is where Tesco manage customer relationships. At Tesco this is an effective way of marketing their meal deal, this is because it involves interpersonal contact between the buyer and the seller. The limitation of personal selling at Tesco is that it is very expensive to employ staff to sell the customers, and has not got a good effect on the Meal Deal particularly. An example of personal selling within Tesco is the use of staff in the shop to advise customers on what they want to buy, this may be by dealing to leaflets to people in populated areas, which may have exciting deals in, this helps Tesco attract customers to market. Sales promotion: Sales promotion is how Tesco promote sales etc to the consumers so that people will buy products under sale. Tesco promote the meal deal in this way, for example they may promote a certain sale for a group of products. A good example of this is the â€Å"Buy one get one free† promotion, which is a very effective marketing strategy. Public relations: Public relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its public. Activities can include organising conferences, open days etc, however this activity is not particularly used with the Meal deal at Tesco. Direct marketing: Direct marketing is used by Tesco to market their meal deal by using a wide range of consumer and business markets. A clear example of how Tesco achieve this is using e-mails and letters, which are sent to customers with the advertised product. Tesco can use direct marketing by specifically targeting the target audience of meal deal – perhaps people at work as they would be able to get a meal deal at lunch break. Sponsorships: Sponsorships are where organisations such as Tesco pay to be associated with a cause. This is evident in Tesco with the Marie Curie Campaign, in which 5% of profit would go to the fight for cancer campaign, which helps Tesco with marketing because people will want to become involved, which means more people will be buying from Tesco. Promotional mix for National Health Service Advertisement: The NHS advertise there service of health effectively, they can advertise their service through commercials, posters, leaflets and billboards. Advertising at the NHS varies to Tesco, as they do not advertise in terms of persuasion to gain profits, they instead advertise to make the public aware of illnesses, diseases etc so that people can respond effectively to this. The below image is an example of NHS’s advertisement Personal selling is where Tesco manage customer relationships. At the NHS personal selling is not really used as the NHS is a service and does not sell products. Public relations: Public relations at the NHS Sponsorships is a very important promotional mix at the NHS, this is important to them because they have links to many charities. One sponsor in particular that the NHS have is the Academic health Science network of North East Cumbria. This makes people appreciate the organisation, as the NHS will have special days where they collect donations for the research organisation. Direct marketing: Direct marketing is not applicable to the NHS because the NHS is a charity funded organisation, which does not run on profit. Therefore they do not use direct marketing in their promotional mix. Sales promotion: As well as Direct marketing, Sales promotion also does not apply to NHS as the NHS do not sell products, instead they offer services. They would intend  to promote their organisation for people to use, however the NHS do not promote to get a profit.

Leadership And Change Management In Businesses Commerce Essay

Change is portion of every organisation. Every decennary informants autumn of a great organisation. The ground behind that is they were non ready to take portion in the alteration that was go oning around them ( D. Ambani laminitis, Chairman Reliance Group Ltd ) . Every organisation with different grounds has to take portion in alteration. The ground may differ from increasing market portion, traveling with the competition, altering with the society or can besides be in order to last in the market. Change is something that is a critical, compulsory and requires all direction maps, which are Planning, Organizing, Staffing, Directing, Co-ordinating, Reporting, and Budgeting ( by Henry Fayol 1937 ) . 1.2: – Why do we necessitate alter direction? It is really of import to reply the inquiry why do we necessitate alter direction? Change direction has attributes rather similar to Organizational Development. Than why is at that place a demand to develop a new profession? Answer is rather realistic as alteration direction is broader than OD in that it includes a broader scope of increasing human resource public presentation, development of information engineering Jelinek & A ; Litterer, 1988 ( hypertext transfer protocol: //ac.aua.am/gohar_grigoryan/Public/Fuller/273.pdf ) . Over the old ages many change direction theories and theoretical accounts have developed out of which there are some popular and widely used theories, there are no peculiar front-runner theories for deploying alteration, and it would surely be agreed that the whole construct is comparatively immature and developing. The whole construct is once more really situational and requires single attack based on the organisation and the alteration it wishes to undergo. But, one of the most popular and widely used alteration direction theory it the McKinsey ‘s 7S theoretical account, which can non merely be used as a alteration direction theory, but besides in instance of analyzing an organisation and its activities. 2. ‘Royal Mail ‘ Introduction 2.1 In Brief Royal Mail letters bestowed with the duty of presenting and roll uping stations from within the United Kingdom is a subordinate of Royal Mail Ltd, which besides manages the POST OFFICE & A ; PARCEL FORCE. Attained its separate individuality in the twelvemonth 1986 ( hypertext transfer protocol: //en.wikipedia.org/wiki/Royal_mail ) , Royal Mail employees the staff up to 121,000, which exceeds the figure of staff in full Royal Mail Group ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/8304722.stm ) . The poster industry in United Kingdom was dominated by the Royal Mail, by every bit much as 99 per centum of the local stations being managed by Royal Mail, which since 2005 has been confronting of all time increasing competition. Technological promotion is another external issue the has reduced the possible market size as The Royal Mail posts 9 million less letters than what it used to in the twelvemonth 2005 ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/8304722.stm ) , as more and more concern organisations and persons depend upon E-mails and assorted IT based formats to pass on. 3: – The Issues of alteration The direction has been confronting rather serious functional and survival issues in past few old ages. The organisation is non executing good in the profitableness standards, as the figure mentioned below will turn out that the direction has serious functional issues to be sorted out to do the operation more effectual. Ever increasing shortage in its pension financess has made the direction to rethink its bing policies and increase its net income to make full the shortage, and in order to run into the market demand and compete with the challengers on similar evidences the direction has to bring on its operation with modern engineering and do their operations more effectual. 3.1: – Decreasing Net incomes Royal Mail faced serious functional issues, which made its operation suffer losingss up to ?279 million in the fiscal twelvemonth of 2007 ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/7417634.stm ) . It faced serious issues associating to its traditional methods of screening and delivering, which were critically evaluated to be the premier cause of its losingss. The direction decided to bring on their premier operations which involved sorting and presenting mails with engineering, in signifier of modernisation policy to do the operation and finally the operation of organisation more profitable. The losingss were so terrible that the proposal was passed in the hosiery of common to sell the major interest of Royal Mail to do privatize its operation ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/8426538.stm ) . 3. 2: – Increasing Competent Competition After the liberalisation of UK postal services in the twelvemonth 2005, the competition that royal mail faced were of all time increasing. A really good illustration was confronted to the direction when they lost the contract of 8 million lbs to present the 2nd category mail of Amazon Book a really popular cyberspace shopping site ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/6252202.stm ) . The direction found out that most of its rivals used high-tech machinery for screening and administering doing them more efficient and therefore deriving the trusts of the clients, and that they are falling behind as they have non been able to overhaul ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/6768983.stm ) . Therefore, 2nd most of import issue necessitating the direction to do critical technological alterations called for a modernisation policy. 3.3: – Decrease in Market Research conducted by the BBC shows that Royal Mail delivers around 75 million stations everyday. It counts to 90 per centum of the UK ‘s market. The figure might look excessive, but is cut downing at an dismaying rate of 10 per centum every twelvemonth. Plus a crisp addition in figure of cyberspace users have reduced the market of Royal Mail, around 70 per centum of places in UK usage Internet and around 87percent of them send electronic mails ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/8304722.stm ) . This decrease in the market shows that the direction needs to be really efficient in their operations. 3. 4: – Pension Fund Deficit An estimation from the similar research mentioned above shows that royal mail besides faces serious issues in pension fund shortages, which has amounted around ?8 billion ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/8304722.stm ) , These issues forced the direction to travel things otherwise, and to come up with a policy that make their operations more profitable, and the could vouch their endurance and being as UK taking mail administering organisation. 4: – The Modernization Policy of Royal Mail It is really clear, that a stringent policy was required to undertake all the issue ( mentioned supra ) that direction faced and to prolong in long tally, the direction did the exact thing by bordering a modernisation policy, which could be called as a type of procedure alteration by Pull offing alteration and passage Harvard Business Essential. The policy required the direction to bring on extra finance of around 1.2 billion in modern machine. Modern machinery meant that estimated 40,000 employees will free their occupations ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/8304722.stm ) , and the policy besides focused on altering the agenda of the employee, to do their labour hr direction more effectual. The purpose of modernisation policy was to undertake and startle Royal mail working against all the above mentioned issues. The inducement of excess finance for machinery would intend that the operation of mail would be more effectual, speedier and able to vie with the increasing and competent competition. The decrease in staff would ensue into cost effectual operations and therefore increasing its net income and ensuing into lessening in its pension fund shortages. 5: – Resistance to the ‘Modernization Policy ‘ The framing of policy was such that would make obvious opposition from the staff/union. The policy execution estimated around 40,000 occupation cuts, which increased to around 63,000 in the twelvemonth 2010 ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/8339201.stm ) and could farther increase harmonizing to the CWU ( Communication Workers Union, which represented the Staff of Royal Mail ) . The Union agreed with direction on the staff decrease for endurance, but disagreed on the gait of occupation cuts and the wage rise issues. It would be undue towards the direction if I said that they failed to follow the alteration direction theory, of McKinsey ‘s seven ‘S ‘ . The information shows that they prepared and coordinated all the seven ‘S ‘ within their organisation, including the staff for the alteration they wanted to implement by subscribing a contract in 2007 with the CWU saying their consent to implement the modernisation policy ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/7038899.stm ) . 5. 1: – ‘Royal Mail Industrial Dispute ‘ A confrontation and consent with CWU gave a spell to the alteration policy to be implemented, and the execution began in the twelvemonth 2008 all around UK, but when the same reached London, as per the fright of CWU the occupation loss had already reached the outlook as mentioned above and it could no longer digest ignorance of staff over implementing the policy. Demanding a clearer image and direct engagement in the execution of the 2nd stage of the alteration policy the brotherhood showed agitation in the twelvemonth 2009, and presented direction with below mentioned demands and a committedness from direction to be able to successfully implement their demands. Management were neither capable nor wishing to carry through their demand, i.e. Pay rise that would do their wage equal to the national norm ( which would be about 27 % ) . Addition in pensions support and installations ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/6252202.stm ) . The demand made by the CWU workers were non merely hideous, but merely non viably for the organisation to follow, ensuing in a series of national degree work stoppage by the CWU interrupting non merely the normal operation of the Royal Mail, but impeding the execution of its policy and badly impacting little concern in the UK ( who still rely on poster and having checks, etc, hypertext transfer protocol: //news.bbc.co.uk/1/hi/england/london/8277206.stm ) . The work stoppages started from August 2009 ensuing into series of work stoppage boulder clay November 2009, and came on a clasp on history of Christmas ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/8345643.stm ) . The impact of work stoppage can non be represented in figure, but the blow was to the public presentation of the companies as the little concern shifted to other courier suppliers to take attention of their mail. 6: – Harmonization between Management and the Union. On 8th March 2010, a study from the BBC conformed that direction of Royal Mail has successfully been able to carry the Union to assist implement the modernisation policy. Demands of Union were cohesively fitting underpinning the benefits of both the stakeholders. Management agreed to give a wage rise of 6.9 % over three old ages and an extra monitory fillip of ?1,400 to all full clip employees. In bends, the Union agreed to utilize the modern engineering in their sorting offices, and cut down their hours from 40 to 39 ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/8556487.stm ) . 6. 1: – Too small excessively late The agitation and opposition with the brotherhood was dealt with but, the lone inquiry to be asked here was the trade clip effectual for the direction and the organisation? The national degree work stoppage started in center of 2009 and the common understanding between the direction and the staff was reached following twelvemonth in the month of March 2010. The inability of the direction to come on common evidences with the brotherhood at the very clip of execution can non be overseen. Every alteration has its ain opposition, that is were demand of alteration direction arises, direction has to calculate and happen out ways to undertake all the factors positive or negative to expeditiously implement alteration. 6. 2: – Failure to Manage McKinsey ‘s 7S My position on the Change / Modernization policy adopted by the direction of Royal Mail would be a failure. It certainly adopted with McKinsey ‘s 7S but surely failed to follow/ the theory. They wholly failed to convey the Staff together with all other S. Although the cost of it might be hard for me to turn out but, it is proved from a study by BBC that it hired 30,000 staff from bureau to run into with merely its regular demand in state of affairs of national degree work stoppages ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/8339201.stm ) . This should hold increased the cost of Royal mails daily working, and the losingss it might hold incurred non being able to utilize the machinery it had invested ?1.2 billion in. This pandemonium in execution of alteration policy has made me understand that Timely execution of the alteration policy plays a critical function in its success. Royal Mail surely failed in implementing the alteration policy in a timely and efficient mode. 7: – Personal Deduction Every alteration policy has a station mortem study, I would measure the alteration policies execution of Royal Mail as a Failure and a most of import lesson to be taken away by improper execution of this policy is how of import the engagement of staff becomes in effectual execution of the alteration policy, and how an full organisation ‘s growing can be curtailed to failure merely by non being able to clearly facing and affecting one factor into its policy. 7.1: – Decision Effective leading is really of import for an organisation as it provides the vision for the organisation and all its stakeholders. ( hypertext transfer protocol: //www.cipd.co.uk/subjects/corpstrtgy/changemmt/chngmgmt.htm? IsSrchRes=1 ) In instance of Royal Mail the direction clearly failed on below mentioned personally analyzed points It failed to be effectual leaders as they failed to supply the vision to the Union and hence the staff about the effects of the alteration and how many of them will be straight every bit good as indirectly affected by the existent execution of alteration. â€Å" When of all time human communities are forced to set to switching conditions hurting is of all time present † , John P. Kotter Leading Change, 1996, Pg 4, the direction in this instance clearly failed to tag these points and continued to come on alteration until it was met with rough opposition. Failures in pass oning for bargain in by John P. Kotter & A ; Deloitte Consultancy LLC 2002. The direction failed to pass on from bosom about the waies of alteration before get downing the enterprise of alteration. A failure can be associated with all the negatives and the ‘do n't ‘ but in my position these grounds could in brief amount up the alteration procedure / modernisation policy adopted by Royal Mail.

Characteristics Of Classical Mythology - 729 Words

Myth and Life Throughout history classical mythology has proven to express characteristics of humanity and life. Mark Morford, who is a professor of Classics at the University of Virginia, is perhaps one of the most profound contemporary authors of classical mythology today. Professor Morford has proven his creditability by taking a leading part in bringing together teachers and scholars in universities on the national level. British anthropologist Bronislaw Malinowski claims that culture functions to meet the needs of individuals rather than society as a whole (MLS). Through the analysis of Morford’s publications in addition to ancient myths Heracles, Antigone, Metamorphoses, and the Iliad, Malinowski’s theory of functionalism exploits†¦show more content†¦Heracles is cursed and quickly becomes a slave to the evil goddess Hera. The episodes following the rectification of a broken family quickly become gruesome because Hera, brings â€Å"about a fit of madness in which Heracles kill[s] Megara and his children,† (Eurpides 17). The concept of a broken family is apparent in the beginning and the end of the play providing that family values and religious aspects of Rome and Greece society in this era were often challenging. Malinowski’s theory of functionalism provides a foundation that supports several other ancient authors. In Homer’s book 14 of the Iliad he writes â€Å"Zeus vigorously encourages the Greeks and the Trojans setbacks- all because of Hera’s meddling† (Homer 1). The needs of individuals on both sides of the battle field are not met throughout the Trojan war. In another myth; in Sophocles’ â€Å"Antigone† the relationship between father and son is challenged when Creon’s son Harmon asks him to spare the life of his fiancà © Antigone. Further examples of Malinowski’s argument are supported in â€Å"Antigone† when Haemon tells Creon â€Å"Father, the gods implant reason in men,† and â€Å"no treasure is so precious as thy welfare† (Sophocles 13). The â€Å"reason† the gods are implanting in men is symbolic to the need each person desires to achieve comprise, so comprise in society can be met, so that the n eeds of society are met. An individual’s welfare is followed by valuation and desirability to hold importance to one’s society. Haemon standsShow MoreRelatedCharacteristics of a Classical Hero Demonstrated in The Labours of Hercules529 Words   |  3 PagesHercules† introduces the most famous Greek hero in mythology, Hercules. He completes twelve immense tasks at an early age for killing his family while under a curse from Hera. The story of his labours contains many reasons why Hercules is classified as a classical hero. 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